Hindus believe too much in the concept of "mahurats" for every small task to start. It is a belief that the action started under mahurat timings will be successful.
This mahurats are considered to be excellent timings in every phase in lifestyle - be it to start a new project or an essential buy. Hindus usually take hfPtUYAelp of Pandits to find out best mahurat. On very special occasions like Marriages, Name ceremony or Starting Education of the child, Inauguration function of home, shops are done only in mahurat.
Even Indian film Industry...